Gucci Moves Towards an Environmentally Friendly Campaign
Gucci’s first environmentally friendly line, Off The Grid focuses on genderless accessories that are available in bright colors. Every product keeps those who keep their environmental impact at the forefront of their minds. All materials are recycled, organic, bio-based, and sustainably sourced. The idea was inspired by the House’s plan to make production more circular.
A rustic treehouse in the city is the setting for the campaign. The spokespeople who are modeling around the Tarzan-esk treehouse were chosen because of the way they incorporate sustainable living into their daily life. Jane Fonda leads the environmentally responsible group with David Mayer de Rothschild, Lil Nas X, King Princess, and Miyav as they all rock pieces from the collection. The blue pieces within the collection are made exclusively for Japan, as they are worn by singer Miyavi.
Have to say I am quite into these ads following me around the internet by @gucci. Designed for their ‘Off The Grid’ collection which uses recycled, organic, bio-based and sustainably sourced materialshttps://t.co/Hczju4qbRc pic.twitter.com/QbDMQ1rjKV— Victoria Buchanan (@VictoriaFutures) March 31, 2021
From duffle bags to backpacks to sneakers to small accessories, Gucci has you covered. ECONYL® manufactures simple, yet beautiful pieces. They take abandoned fishing nets, old carpets, and other scraps that are likely to harm marine life or end up in landfills and pair them with solvent-free adhesives, recycled polyester (from PET bottles) to regenerate them into high-quality yarn.
Huge fan of the new blue and black Gucci off the grid products. I didn’t really like the orange/yellow from before. If y’all don’t follow Gucci’s sustainability journey, it’s so fascinating and educational, I recommend it. ‘gucciequilibrium’ on ig 😊👍🏽— Life Goes Mon⁷ (@jeonjungmon) March 28, 2021
The final products are perfect for traveling around the world, taking a stylish stroll around the block, or even going off the grid to a remote area for some well-deserved alone time. This collection is a step in the right direction. This innovative collection will pave the way for the journey ahead where the world begins to take care of Mother Nature the way she has since the beginning of time. To shop the collection click here.