Luxury Fashion Brands Such as Dolce & Gabbana and Versace Discuss Integrating Plus-Size Fashions
Chief Creative Officer of Versace, Donatella Versace and Stefano Gabbana, Co-Founder of Dolce and Gabbana, have recently opened up to discuss plus-size fashion and how they intend to integrate it into their designs.
Italian luxury brands are among those finally embracing plus size. Donatella Versace says she is considering extending sizes at @Versace, in an exclusive @VogueBusiness interview.— Vogue Business (@voguebusiness) March 20, 2021
Plus-size models and fashions are nothing new. However, in recent years many luxury fashion retailers have felt the need to adapt to the “fatphobic” industry due to the decline in sales and being called out on numerous occasions. It’s now the year 2021 and as a society, it is imperative to not fat-shame people or put them down for their appearance. In an exclusive interview with Vogue Buisness Donatella Versace said, “I can only speak for Versace of course, and I can say that you will [see more size inclusion], “My hope is that we are becoming more open to inclusion and that we will get better at it.”
Plus size bodies are so bomb!!!— 🦋 (@_nitaab) March 24, 2021
According to one social media user, “Plus size bodies are so bomb!!!”, which many would agree with since according to a study by Plunkett Research, “Estimates that 68 percent of American women wear a size 14 or above, up slightly from the frequently cited 67 percent figure it found in 2012.” Popular ideas of body image and desire are constantly changing in our fast-paced world.
As the younger generations are gaining purchasing power, Gen Z’s beliefs are being applied to the fashion and business world. Researcher, Sujay Seetharaman conducted surveys and found that “In our research we found that the Gen Z consumer cares about movements; they will stand with plus-size consumers even if they are not plus size and we expect this [attitude] to trickle down to other consumers.”
Plus-sized women shouldnt think of themselves as a size. They should think of themselves as women with rich goals in life. Size does’nt mean, really, anything. You can carry your size with pride and dress in a way that you like.— izza_cupcake23.09 (@Cupcakebabe230) March 22, 2021
– Donatella Versace 💙🥰 pic.twitter.com/2r6qvceO9l
The repercussions of the pandemic have left luxury designer sales dwindling. Stefano Gabbana in an interview with Vogue Business stated, “We never looked at fashion and beauty standards. What we have always been interested in is dressing authentic, beautiful women without conforming to any rules.” Abbey Bible, an NYC based influencer believes that, “the plus-size community isn’t going anywhere and we have lots of money to spend, so why not invest in a community that is loyal?” It’s time for designers and brands to recognize body diversity and create a more size-fluid industry.