Fenty Hair May Be the Next Big Thing for Rihanna
Rihanna’s company Roraj Trade LLC has reportedly filed a new trademark for Fenty Hair. The trademark is said to cover the categories of hairstyling, straightening, waving products, hair color, dandruff shampoo, hair glitter, and more.
The singer hit worldwide success with her companies; Fenty Beauty (which first launched back in 2017), Fenty Skin, and lingerie line Savage X Fenty.
The official Fenty Beauty website states, “She launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. She later launched Fenty Skin to create amazing products that really work, and that are easy to use.”
Rihanna’s Savage X Fenty celebrates fearlessness, confidence, and inclusivity. It was recently revealed that Savage X Fenty is now worth $1 billion, as of 2021.
Like the other branches of the Fenty brand, it is expected that Fenty Hair will follow suit and push for inclusive and diverse products.
Fenty Hair? At this point it’s gonna be the United States of Fenty. And I would like that— Auntie Todd (@IAmToddWarr) March 11, 2021
Although the brand name has been trademarked, there is no news of an official release date yet, but fans are now eagerly awaiting its release.