Wet n Wild ‘Big Poppa’ Collabs With The Notorious B.I.G’s Daughter T’yanna Dream Wallace

Affordable, cruelty-free, and drugstore cosmetics brand Wet n Wild recently launched their 'Big Poppa' mascara in collaboration with late hip-hop legend Notorious B.I.G's daughter, T'yanna Dream Wallace.
Wet n Wild

Affordable, cruelty-free, and drugstore cosmetics brand Wet n Wild recently launched their ‘Big Poppa‘ mascara in collaboration with late hip-hop legend The Notorious B.I.G’s daughter, T’yanna Dream Wallace.

The mascara’s key feature is the castor oil formula, which stimulates hair growth for nourished and luxurious lashes. Additionally, Big Poppa’s wand possesses a 500+ bristled hourglass application for fully coated lashes with each stroke. Wet n Wild states, “This outrageously volumizing, dramatically lengthening, and black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center!” Omega-6 fatty acids and essential proteins accompany the castor oil formula, enhancing lashes with unconquerable drama.

This new mascara is inspired by legendary rapper and artist The Notorious B.I.G. It collaborates with his daughter T’yanna Dream Wallace, featuring a beat to his classic tune, “Big Poppa”, in the tweet placed above. The product’s packaging illustrates a gold crown on the top of the wand, which symbolizes B.I.G.’s signature look. This mascara promises to deliver an ultra-black pigmented formula to ensure a super smooth, flawless application.

Beauty brand Wet n Wild has been an affordable drugstore staple for many years and shows no signs of slowing down. According to one Twitter user, the mascara delivers on lengthening, volume, and wear performance.

In an interview with Wallace, she was asked how it feels about collaborating with one of the most iconic makeup brands Wet-N-Wild Beauty. She replies, “I am so excited for this collaboration. It feels great to be partnering with Wet-N-Wild! I have been a  frequent customer of the brand, so when the opportunity was presented, I jumped on it. Besides, how cool is it to work with brands you’ve already been supporting for so many years?”

You can purchase the Big Poppa mascara from Wet n Wild’s site for the affordable price of $5.99.