The Justin Bieber x Crocs Collaboration Sold Out in 90 Minutes
Justin Bieber can now add bestselling Croc designer to his long and impressive resume.
The global pop star collaborated with Crocs to create a limited-edition yellow rubber clog with eight custom Jibbitz charms added to the footwear. Justin Bieber pulled inspiration from the signature yellow of his personal clothing brand, Drew House. The whole design was to match his good vibes and laid-back style.
He took to Instagram on October 1 to tease his fans about a new drop for Drew House. The photo displayed a pair of yellow Crocs floating in a swimming pool with the caption “soon.” Six days later, Crocs and Justin Bieber announced that their upcoming collection would be released on October 13.
However, Justin Bieber x Crocs collaboration quickly came and just as quickly sold out within 90 minutes.
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*UPDATE: This collaboration has sold out! Thank you!* Due to high demand, and to provide a fair experience to fans that were kicked out of the queue, we are pausing and restarting the event. If you are already in the queue, don’t go anywhere. If not, go to Crocs.com and get back in line. The event will re-launch at 1pm ET.
The casual footwear fits Bieber’s Drew House fashion line’s aesthetic, including other comfortable, relaxed pieces like hotel slippers, over-sized hoodies and sweats, and plush toys.
“As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally,” Bieber said in the release. “With these Crocs, I just focused on making something cool that I want to wear.”
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Justin Bieber definitely created unique, funky footwear that everyone would want to buy. The process turned into a huge chaotic moment; crocs had to push back the release from 12 pm to 1 pm because of the high demand and fans getting kicked out of their spots in the virtual line.
They had to pause and restart the event but recommended people to continue to stay in the queue as it would increase their chances of buying the Drew House-inspired Crocs. However, those who couldn’t wait could jump back in line at 1 pm, the release time. The yellow rubber clogs retailed for $59.99 and quickly sold out, leaving some fans without the highly-anticipated product.
Bieber’s fans made a joke of even thinking they had a chance of getting the yellow Crocs from the Justin Bieber x Crocs collaboration.
— ☾ (@gngkenzie) October 13, 2020
The fans that got the yellow Crocs were extremely happy and cannot wait to show off their super new, trendy rubber clogs out to the world.
— … (@sophiarauhls) October 13, 2020
If you weren’t or were able to get the Justin Bieber x Crocs limited-edition footwear, you can still support their businesses by buying from the Drew House fashion line here and various styles of Crocs here.