Issa Rae Gets Into the Hair Care Game as the New Face of Sienna Naturals

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Issa Rae is the new face and co-owner of Sienna Naturals, bringing bigger and better products to the line along with her.

Proudly showing the versatility of her natural hair on HBO’s Insecure, Rae said what drew her to the company was Hannah Diop’s dedication to creating a clean beauty brand for Black women. “I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” she explained according to Elle. “We get coerced into manipulating our hair into styles not right for us, or using damaging products. I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”

Diop and Rae have plans to completely rebrand the line for curly, coily, Afro-textured hair. The rebrand includes larger product sizes, accessible price points, and updated packaging. The brand will also introduce Salon in a Box, which is packed with everything you need to make your wash day as seamless as possible. The box includes the H.A.P.I. Shampoo, which gently cleanses your hair without stripping it, Dew Magic, a leave-in conditioner, Plant Power, a deep treatment that softens your hair while adding a dose of protein to your strands, and Lock & Seal, a hair oil that adds moisture and helps seal your cuticles.

“I think hair has always been a part of the conversation for me, and it’s been such a huge part of my identity,” Rae said to Allure. “[Even my] debut was a big chop that I did for Awkward Black Girl.”

We can’t wait to see the launch of the new line. You can check out the website for Sienna Naturals here.