Get to Know the Black-Owned Fashion Brand Dirrty Store

Dirrty Store | DS Deep Purple Edition Puffer Down Coat

Dirrty Store, a black-owned fashion business, has the unique style you want to be wearing right now. The business was created by two Black designers, Johnson Odimayo and Emmanuel Williams. They brought their fashion ideas to life and now have buyers looking like they belong on a runway.


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Dirrty Store originated in the United Kingdom, where Johnson and Emmanuel met. They combined their fashion minds to create a successful fashion brand for women. It didn’t take long for the business to expand internationally. Back in March, Dirrty Store starting marketing in the United States.

They have a team of designers who spend months coming up with different ideas that make Dirrty Store stand out in the fashion world. You can get a glimpse of the innovative, quality designs in their commercial below for the SS20 collection they launched over the summer.

Their clothing is bringing customers a new energetic vibe; like nothing before. To top it off, it’s a black-owned business on the come up we should be supporting. Make sure you check out the Dirrty Store website to start spicing up your wardrobe and sign up for their exclusive mailing list to keep up with new drops, sales, discounts, and more.