Jorja Smith Releases New Music Video for ‘By Any Means’
The talented Jorja Smith released a powerful music video for her hit song “By Any Means.”
Jorja Smith, a 23-year-old British singer, released a music video on August 10 for her song, “By Any Means”– a piece that details her experience with Black Lives Matter and being Black in the U.K. The song is the lead single from Roc Nation’s Reprise project, a compilation album of social justice-themed songs. According to Pitchfork, some charities for the project are: ” the Gathering for Justice, NACDL Foundation for Criminal Justice, Equal Justice Initiative Mission, and the Cop Accountability Project.”
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‘By Any Means’ Video out now Big big thanks to all my family and friends involved and everyone I met along the way that came out for this video. I can’t help but smile or cry when I watch. You mean the world 🖤 link in bio The best team Director – @oatsiris Director (Remote) – @ellingtonhammond DOP – @joelhoneywell Creative Director – @erincalexis Producer – @preciousmahaga Editor – @amusethebutcher Casting – @chantelouisaxx Hair – @zateeshahairstylist Make up – @carollopezreid
Smith made her debut album, Lost and Found, in 2018, and since then has continued to grow in popularity with over 3 million followers on Instagram. Her song speaks of the pain she has dealt with, repeating in her chorus, “Too many destinies too many sentences, Read now, Read now see all this pain in the headlines” echoing the message of the Black Lives Matter movement. The music video consists of montages of Black people of every demographic, along with links to Black Lives Matter resources and information.
In an interview, Smith states that: “The inspiration behind ‘By Any Means’ really came from going to the Black Lives Matter protest and leaving thinking, what can I do to keep this conversation going…It’s not just a post on social media, it’s life.”
Earlier this year, Smith explored her roots with jazz music by covering French musician St Germain’s 2000 single “Rose Rouge.” Although the original is instrumental, Smith delivered lyrics with the silky smooth music that is worth listening to.
To see more of Jorja Smith’s music, make sure to check out her NPR Tiny Desk Concert, where her vocal talents shine.
For more information on Black Lives Matter and ways, you can help, read the links that are inserted in the description section of her music video.