Shop These Eight Black-Owned Beauty Brands at Sephora

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Sephora is the first brand to join the 15 Percent Pledge with the purpose of major retailers to pledge at least 15% of their shelf space to Black-owned businesses.

Sephora joined the pledge on June 10. More brands need to follow Sephora’s lead because there are not enough Black-owned beauty brands sold at mainstream retailers.

Support the Black community and shop these eight Black-owned beauty brands available at Sephora.

Makeup Brands

Fenty Beauty 

The iconic cosmetics brand, Fenty Beauty, was created by Rihanna. It is revolutionary and forever changed the makeup industry. The brand celebrated inclusivity, introducing a wide range of 40-foundation and 50-concealer shades, which had never been done before.

Pat McGrath Labs


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⁣⁣⁣⁣⁣⁣GLAMOUR EYES⚡️⚡️⚡️ Ravishing colour and fine floral finishes make the NEW* #MTHRSHP #RoseDecadence Eye Palette a garden of wonder, elevating your artistry to create unlimited looks ⚡️⚡️⚡️ Available NOW @sephora and PATMcGRATH.COM ⁣⁣ —⁣ ⁣⁣⁣⁣⁣⁣#PMGHowTo⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣EYES⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Smudge PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’ onto the inner & outer third of the lid ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Use a small blending brush to soften the pencil ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Press ’SCANDALOUS’ eye shadow & ’GOLDEN HONEY’ eye shadow onto the center of the lid with a finger⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Tightline the upper & lower waterline with PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’ ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Softly blend PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’ along the lower lash line with a small detail brush⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Line the lash line with Perma Precision Liquid Eyeliner⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Emphasize the inner corner with ’PINK CHAMPAGNE’ eye shadow ⁣⁣⁣⁣⁣⁣⁣ ⁣⁣⁣⁣⁣⁣— Curl the lashes & apply Dark Star Mascara ⁣ ⁣ LIPS⁣ — Define the shape of the lips & add depth to the outer corners with PermaGel Ultra Lip Pencil in ‘DEEP DIVE’⁣ — Apply ‘NUDE VENUS’ Divinyl Lip Shine to the lips

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Pat McGrath Labs was designed by British make-up artist Pat McGrath. She has been considered the most influential make-up artist in the world by Vogue magazine and other outlets. The brand is known for being innovative and intuitive to help create vibrant looks.

Skincare and Wellness Brands



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@colourmepaige made the sweetest of illustration of @jessica_manning in Clean Greens back in stock now at

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Golde is superfood health and beauty for everybody’s lifestyle, developed in 2017 by Trinity Mouzon Wofford with partner Issey Kobori. It is an independent, Brooklyn-born brand centered on making superfood-boosted essentials for health and beauty.

KNC Beauty


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Hello and welcome to all our new followers and our old faithfuls ☺️ we want to tell you a little bit about our products and our company – we were founded in 2016 by @kristennoelcrawley after an inspiring trip to Japan. We were the first all natural lip mask to make it to the market, followed by our all natural eye mask. All of our products are paraben, sulfate, petroleum and animal cruelty free! The KNC eye mask is infused with hyaluronic acid, licorice root extract, retinol and rosemary! This eye mask will soothe, de-puff and brighten your under eye in less than 10 minutes ! The KNC lip mask is our baby, our first product, the original! Infused with collagen, bitter cherry extract, rose flower oil and vitamin E – your lips will be kissably soft and smooth after just one use. Supa Balm – comes in Mint and OG Rose (currently sold out) is a VEGAN, petroleum, preservative and paraben free lip balm. This balm is packed with moringa and kukui oil and kokum and Shea butters to leave your lips incredibly moisturized and hydrated all day long! Supa Scrub – our newest product, the most luxurious lip scrub you have ever experienced! Made with premium ingredients such as sunflower, lemon and moringa oil. Also comes with a reusable, silicone (BPA free) exfoliator brush. Pro tip: Use #supascrub first followed by our lip mask and seal the deal with #supabalm for the ultimate lip care.

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KNC Beauty is a trendy skincare company that began with Kristen Noel Crawley and has evolved into an obsession for celebrities and customers. Everyone that has tried it swears that the products will leave your skin feeling refreshed and glowing.

Shani Darden Skincare

Expert esthetician, Shani Darden is the founder of Shani Darden Skincare. She developed a passion for creating products she could not find, sending clients home with custom-made formulas between each visit.

Hair Brands

Adwoa Beauty

Adwoa Beauty was developed by Julian Addo. She has transformed hundreds of hair by emphasizing and volumizing customer’s curls through the hair company’s revolutionary formula: natural ingredients.

Bread Beauty Supply


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did you know? BREAD head is the new bed head ✨ @icecreameaterrr #BreadBeautySupply #TexturedHair

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Curly-haired girls approve of Bread Beauty Supply, which was established by Maeva Haim. They officially arrived one week ago to Sephora and have been getting exceptional reviews on the cosmetics site. People are in love and want more.



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Introducing our #NEW Be Gentle, Be Kind™ Aloe + Oat Milk Ultra-Soothing Collection. Our first dermatologist-approved, fragrance-free hair care for those with sensitivities. Creating clean + effective hair care for all types + textures is at the heart of why we do what we do. That means, we’re committed to bringing you products that serve your unique needs. We created our Aloe + Oat Milk collection for exactly this reason– so that those of you with sensitivities to fragrance, essential oils, lactose, soy, or gluten have an option unique to you ✨ Made with 98-99% naturally-derived ingredients ✨ Packaging is made from from 100% post-consumer resin + bottles are 100% recyclable ✨ Vegan + gluten-free ✨ Perfect for all hair types and textures⁣ Collection Features: Shampoo $26 Conditioner $26 Detangling Spray $24 : Shop now @Sephora + #Briogeo #BeGentleBeKind @barefacedfemme @skinbykerr @keepingupwitbb @sarahtheresev

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Briogeo Hair Care values clean and effective haircare. It was established by Nancy Twine, who is the youngest African-American to launch a product line at Sephora. They are diverse and want to help every haircare problem.

To get amazing makeup, haircare, skincare, and wellness products shop these black-owned businesses here.