Shop These 10 Black Women-Owned Beauty Brands at Ulta

Pattern Beauty

Ulta is one of the few mainstream retailers that celebrate the successes of Black-owned businesses. It is time for other companies to follow in the lead of Ulta; recognize and praise diversity, rather than ignore it.

Support the Black beauty community and shop these 10 Black Women-owned beauty brands available at Ulta.

Makeup Brand

UOMA Beauty

The cruelty-free beauty brand was developed by Nigerian born, LA & London based former beauty, Sharon Cuter. She wants her makeup to re-write the rules of inclusivity, and diversity to create a world of beauty that truly is for everyone.

Juvia’s Place

The gorgeous cosmetics line was founded by Nigeria-born wife and mother of two, Chichi Eburu. The vibrancy of her makeup brand is in celebration of the rebels, rulers, and queens of the African kingdoms that ruled long ago.

Beauty Bakerie

The food-aesthetic and cruelty-free cosmetics brand was prepared by a single mom and cancer survivor, Cashmere Nichols. The inspiration behind her brand was to sweeten the lives of others, after the hardships she has experienced as a Black woman and battling breast cancer.

Hair and Wellness Brand


The hair products created for curly, coily, and tight-textured hair were invented by American actress, Tracee Ellis Ross. Pattern focuses on hair health & encourages each hair texture to take up as much space as it desires. She wants people to let their curls free.

Flora & Curl

The natural and cruelty-free brand made to emphasize and hydrate curls was developed by Rose Ovenshi. Flora and Curl is a moisture-centered, plant-powered haircare range made with gentler ingredients, for anyone who wants results without the use of harsh chemicals.

Kreyol Essence

Kreyol Essence is perfect for dry skin, dry hair, curly hair, and hair growth. The owners and founders, Yve-Car Momperousse and Stéphane Jean-Baptiste, clean and ethical beauty products from Haiti for everyone.

Mixed Chicks

Wendi Levy and Kim Etheredge, two “mixed chicks,” created a hair brand because they needed products that weren’t available for their hair texture. The brand celebrates diversity and multi-cultural people with a mission to help solve their hair problems.


Chris-tia Donaldson founded Thank God It’s Natural (tgin) as a way of redefining beauty by cultivating a community that empowers women to be the best version of themselves. The brand believes in natural ingredients, which means no parabens and cruelty-free.


Gwen Jimmere, the founder of Naturalicious, was tired of being told that her hair had to be smoother, tamed, and managed. The brand exists to remind their customers that they are the standard of beauty; naturally curly, coily, kinky, and coarse hair is gorgeous.

Grace Eleyae


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Premium quality silk and a comfortable fit for all day wear #GraceEleyae

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Grace Eleyae, founded and owned by Grace Eleyae, saw an open market for protecting customer’s hair, but still, can remain fashionable. Her products have broken up bed head, ended nightly friction, limited age lines, and acne.

Buy the amazing makeup, haircare, and wellness products by Black women here.