Kimora Lee Simmons Launches a Baby Phat Beauty Line
Baby Phat returns with a new beauty line after launching their new apparel collab with Forever 21 last summer.
Last week Kimora Lee Simmons announced the launch of a new Baby Phat beauty line, with the campaign starring her daughters Ming Lee and Aoki Lee, now 20 and 18, and they each have handpicked their favorite products.
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Introducing: Baby Phat Beauty and the Shimmer Dreams 3 piece gift set! 💗✨💎 Inspired by Kimora, Ming, and Aoki- there’s a set for everyone! Each set includes an illuminating body spray, a plumping lip gloss, and a hydrating body lotion packed into a collectible pink glitter travel pouch! Shop your favorite kit and get your shimmer on @babyphatbeauty!
The line features the Baby Phat Beauty and the Shimmer Dreams three-piece gift set, which includes a lip gloss, body spray, and body lotion that all come in a travel-sized pouch, priced at $45. The campaign photos have a 90s glam theme, which fits perfectly with the Baby Phat brand and their new products.
I’m buying whatever this Baby Phat beauty bout to be pic.twitter.com/qkYX4CLW8Q
— RΞΞZUS (@ReciRich) September 2, 2020
The news of the beauty line launch comes after Baby Phat returned with their new clothing pieces last summer years after being one of the hottest clothing brands in the early 2000s. Reactions poured in on social media with many reminiscing about the Baby Phat apparel they used to wear.
Fans’ reactions aren’t much different this time around. Many are excited to try out Baby Phat’s new beauty products and they’re hoping that more will be launched soon. They’re also loving the ads for the line, and they’re happy to see Ming Lee and Aoki Lee all grown up.
the photo shoot for the Baby Phat Beauty line is giving me 90’s galore <3 pic.twitter.com/axxi92G2sf
— Audrey (@httpsblossom) September 1, 2020
There’s no word on whether or not Simmons plans to expand the collection and add more beauty products to the new line, but fans are enjoying what they can get for now. Until then, you can shop for the new Baby Phat gift sets here.