Selena Gomez Announces Launch Date for Rare Beauty


Selena Gomez fans everywhere are celebrating because we finally have a launch date for Rare Beauty.

Rare Beauty will be launching September 3 only at Sephora, Sephora Canada, Sephora México, and The official Instagram account for Rare Beauty also confirmed that they will be expanding globally in 2021.

Gomez took to Rare Beauty’s Instagram Stories to express her excitement as well as say what the mission with Rare Beauty is. She said, “Our mission with Rare Beauty is to help everyone celebrate their individuality. We are all unique and that’s what truly makes us beautiful.”

She also explained what the word ‘rare’ means to her. “Rare is such a special word for me. It’s all about eliminating the need for perfection and rare is about being comfortable with who you are, embracing who you are, and accepting who you are. There is so much beauty in imperfection and my hope is that all of you can see that. I just want all of us to stop comparing ourselves to people and to start embracing who we are,” Gomez voiced.

The news has been longly anticipated by fans and naturally. They were beyond excited by the announcement.

With a date, it’s officially time to start counting down the days until the launch. So get excited and be sure to keep your eyes peeled for more updates.