Fans Are Loving Taylor Swift’s ‘Cardigan’ Merchandise
It might be summer, but Taylor Swift has made cardigans trendy this season.
After releasing her eighth studio album, Taylor Swift quickly dropped merch inspired by folklore. This isn’t new for many Swifties, as Swift is known for selling merch directly related to her music. Some of her new merch includes standard album CDs, cassettes, and limited edition vinyls. Her other available traditional merch choices include T-shirts, hoodies, posters, phone cases, but there’s one specific item many fans are obsessing over: The cardigan.
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The music video for “cardigan” will premiere tonight, which I wrote/directed. A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling
Swift wore the same creamy color v-neck grandpa cardigan in her “cardigan” music video. Swift explained the song “cardigan” is about a long lost love and how the romantic relationship is like an old comfy cardigan. In a live Q&A session before the premiere of “cardigan,” Swift explained, “The song is about a lost romance and why young love is often fixed so permanently within our memories. Why it leaves such an indelible mark.”
Despite the melancholy tone of the first single, fans were still delighted that the cardigan is available for purchase. The cardigan comes with the digital standard album, and the total purchase $49. Swift also publicly gifted the cardigan to close friends and other celebrities. Some of her pals include Jennifer Hudson, Kesha, Martha Hunt, Loren Gray, and Natalia Bryant.
i knew you tried to change the ending – peter losing wendy pic.twitter.com/6hNeQiEnfD
— Martha Hunt (@MarthaHunt) July 27, 2020
Swift’s friends showing off their new cardigans and supporting her new music.
— kesha (@KeshaRose) July 25, 2020
Swift was always known to be a wonderful gift-giver, but her generosity shows that she’s one of the most humble celebrities out there.