Ben & Jerry’s, Patagonia, and Other Brands Boycott Facebook Ads
More and more brands are joining a growing movement to boycott Facebook ads, saying that the social network site is not doing enough to prohibit false information and hate speech.
Facebook posts and advertisements can powerfully influence public opinion, and like all social media, it’s easy to share hate on Facebook with relative anonymity. As more people realize the incendiary nature of social media, some say Facebook is obligated to curb the spread of harmful misinformation on its potent platform.
Last Wednesday, leading activist groups started the #StopHateforProfit Campaign to bring awareness to the issue. Organizations such as the NAACP, Color of Change, and ADL have called for businesses to stand against the monetization of hate by ceasing to purchase Facebook ads throughout July.
What could Facebook do with its $70B in ad revenue?
Could they protect & support Black users?
Could they call out Holocaust Denial as hate?
They absolutely could. But they are actively choosing not to. Join us. Tell Facebook it’s time to #StopHateForProfit https://t.co/DjiGaZFgCk pic.twitter.com/7PzW4d39Oh
— ADL (@ADL) June 17, 2020
According to the campaign website, stophateforprofit.org, Facebook allowed “incitement to violence” against protesters fighting for racial justice after the recent death of George Floyd. The site also states that Facebook has directly and indirectly supported white nationalists, Holocaust deniers, and voter suppression.
Many brands have already pledged to join the campaign and boycott Facebook ads, including the outdoor apparel companies REI, The North Face, and Patagonia.
Patagonia is proud to join the Stop Hate for Profit campaign. We will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant.
— Patagonia (@patagonia) June 21, 2020
Upwork and Ben & Jerry’s have also joined the #StopHateforProfit campaign. In their June 23 blog post, Ben & Jerry’s called for Facebook to stop its network from being used to “undermine our democracy.”
We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. >>>https://t.co/7OpxtcbDGg pic.twitter.com/I989Uk9V3h
— Ben & Jerry’s (@benandjerrys) June 23, 2020
One must applaud these businesses for setting aside their own marketing goals to support truth and justice on social media. Hopefully, Facebook hears the #StopHateforProfit message and works harder to prohibit racism, hate, and falsehoods on its platform.