Tracee Ellis Ross Celebrates Black Beauty With Her Natural Hair-Care Brand, Pattern
Actress, Tracee Ellis Ross’ is releasing “phase two” of hair-care products for her popular beauty brand, Pattern on Friday, June 19th. All curly heads went wild when Tracee debuted her hair-care line, Pattern, in 2019. The brand was made specifically to tend to the needs of people with curly or tightly textured hair. Just as we thought this brand could not get any better, it did. On Monday, June 15th, Ross took to Instagram sharing this exciting news through Instagram video.
Tracee first started the video by addressing that phase two of Pattern Beauty was originally put on hold in order to focus their full attention on the Black Lives Matter movement.
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“As we continue to protest and gather and strategize and hold those in power accountable and reimagine our future and vote, I am reminded that celebrating Black beauty is a part of this revolution,” she said. “And I’m reminded of the urgency that propelled me to persist for 10 years to create Pattern.”
After Ross came to terms with the importance of her brand during this time, she continued to express what an honor it is to be a black-owned business and how Pattern’s intent from the start was to be “centered around the beauty of blackness.”
She shared with fans that “Style Your Pattern”, also known as phase two, is all about “strutting and sculpting and being free.” “I’m reminded that sharing the beauty of Blackness, the power of Blackness, the importance of our Blackness has always been urgent.”
What to expect from this launch is hair styling combs, buttery creams, strong gels offered in all sizes, and much MORE. To get your hands on these exciting new products check out Pattern’s website on Friday, June 19th. Otherwise known as Juneteenth, the day that marks the end of slavery in the United States.
Beautiful!! Let us all support Black owned products and businesses!!
— Shelley Ross-Chaderton (@ross_chadert) June 15, 2020
“Let’s celebrate who we are,” she said. “Let’s celebrate our beauty. Shall we? Because we are really beautiful.”
If you are curious about how to get involved and show support to some of our beloved black-owned businesses, check out Forbes.