Take a Look at How Selena Gomez Is Spreading Positivity Through Her New Beauty Brand


Selena Gomez’s makeup brand Rare Beauty is set to launch this summer at Sephora, but in the meantime, she is using her beauty brand to spread positivity.

Over the past few weeks, Rare Beauty has been posting photos of Gomez in various spots around her home featuring sticky notes with positive uplifting messages for her fans.. This sticky note trend pairs well with the brand’s message of self-love. Fans are following suit posting their own sticky notes with their personal #Rarereminders hashtag, creating a wave of uplifting messages on Rare Beauty’s social media. Gomez shared one of her reminders in light of Mental Health Awareness Month promoting self-care and reminding her followers that they are in this together.

The brand’s positive message of following what makes us rare, and finding love within ourselves, is bringing women together through one common goal: love. The #Rarereminder movement is providing an uplifting platform for women everywhere to connect via their daily motivation messages. Gomez has created not only a beauty brand, but a safe place for all women to come and feel heard, beautiful, and empowered.


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Tag a friend who needs a #rarereminder. 💌

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

I think we can all agree we are excited about the upcoming launch of Rare Beauty, but for now we will join Gomez in celebrating what makes each of us #Rare.