Follow These Four Latinx-Owned Makeup Brands

Latinxs are a top consumer in the makeup industry so it is no surprise these great brands are Latinx-owned.

There has always been a demand for more diversity in the beauty industry from greater shade ranges to more minority representation in models. Now, there is an increasing amount of diverse influencers and brands, among those being Latinxs.

Latinx-owned makeup brands have been growing over the last few years. We are sure you will want to add their products to your cart and add makeup routine. Here are four Latinx-owned makeup brands you need to follow.

Bésame Cosmetics

Gabriela Hernandez changed the game with her interest in vintage beauty when she started Bésame Cosmetics. She includes makeup products that used to be a staple in the past such as the 1920s Mascara Cake. The mascara may seem odd, but, positive reviews rave it creates beautiful lush lashes.


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A little work is worth it. #cakemascara #besamecakemascara #besamebeauty #zerowastemakeup #zerowastemascara

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Alamar Cosmetics

Gabriela Trujillo started Alamar Cosmetics in 2017. The vibrant colors and pigmentation are what make it so great. The blush trios are gorgeous and catered to three different skin tones: Fair/Light,  Medium/Tan, and Dark/Rich.


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you know it’s a good makeup day when a mamis feeling #CANDELA!!!🔥🔥🔥#alamarcosmetics #alamarmami

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 Melt Cosmetics

Lora Arellano and Dana Bomar started Melt Cosmetics with vibrant, matte lipsticks in 2012, and have now expanded to lip glosses, eye shadows, and more. The eyeshadows are buttery and blend flawlessly.


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@trendmood1 coming in strong with these Impulsive palette swatches!!! 😍🤤 #meltcosmetics #meltimpulsive #crueltyfree

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 Luna Magic

Sisters Shaira and Mabel Frias co-founded Luna Magic in March of 2019 with only one eyeshadow palette, two liquid lips, and two sets of lashes. Then a shoutout from famous stylist Erika La Perla drew a lot of attention to them. Their Uno Shadow Palette has shade names based on their culture such as Salud, Dinero, and Amor.

Be sure to check out these amazing Latinx-owned beauty brands.