You’ll Never Guess Who Just Announced Their Own Makeup Line With Sephora


Okay, guesses are over, Selena Gomez just announced her own beauty line, Rare Beauty.

Do not get too excited yet. Her beauty line is set to launch exclusively in North America Sephora stores this summer and on

Gomez did not share too many details of her upcoming beauty line launch, but needless to say, we are excited and can not wait to see what products she has to offer.

Selena Gomez loves all things unique and rare with self-love being her number one priority. Of course, because of her self-love goals, she wants fans to feel the same way. Rare Beauty’s mission is built on the foundation of beauty, self-acceptance and mental health. In our society, too many people base their self-worth off of social media’s unrealistic expectations and Rare Beauty wants you to accept yourself for who you are and find the beauty in imperfections.

Gomez recently dropped her Rare album and is now on a roll with her new beauty line, wanting everyone to embrace their own uniqueness.

“You are not defined by a photo, a like or a comment,” – Selena Gomez (Rare Beauty).

Be sure to keep an eye out for Selena Gomez’ new beauty line, Rare Beauty.