Find out How Norvina Created Her Own Anastasia Beverly Hills Line


Claudia Soare, better known as Norvina, is launching her own makeup line within the brand Anastasia Beverly Hills.

Anastasia Beverly Hills was founded in 1997 by Anastasia Claude, Norvina’s mother, and originally was a brow studio. By 2012, the brand had products such as contour, eye, and lips palettes that have grown the brand into a billion-dollar company.

Norvina created an online presence for herself that was separate from Anastasia Beverly Hills. Her colorful and wild makeup looks helped her gain millions of followers on both Instagram and Twitter. Norvina worked behind the scenes for Anastasia Beverly Hills from marketing to the lab. It seemed she started to feel more confident that she could start developing her own makeup.


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🍒 Palette launching today on and @sephora online and in store 🍒

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After years of perfecting the business of the makeup world, Norvina finally launched her line. Her biggest obstacle was to make sure Anastasia Beverly Hills’ customers did not think the core of the brand was completely changing.

She launched three bright and vibrant palettes that reflected her own lifestyle and brand. Vol. 1 features purple hues, Vol. 2 has blue and neon hues, and Vol. 3 includes oranges, burgundies, and greens. The collection also includes three mini palettes and 10 shades of loose glitter.

The Norvina collection is available online and in stores, be sure to check it out.