See Frank Ocean as the Face of Prada’s New Menswear Campaign

Photo: Collier Schorr

The style icon is showing off his sense of fashion in Prada’s Spring 2020 ad campaign.

The Prada Spring 2020 collection has references to street culture and how it has taken over social media. Designer, Miuccia Prada, wants to embrace the urban streetwear craze that dominates the fashion world and all forms of media. Prada thought Frank Ocean would be the perfect fit because of his creativity in his music, art, and fashion.

In the video, Ocean styles the new pieces with his own personal touch. He also had the chance to play with Prada as an acronym: Programming Rhythms And Dancing Again.

Ocean has always been a huge fan of Prada too, so it is no surprise that they are working together. He wore a Prada jacket to the Met Gala in 2019, attended the Spring 2020 Menswear Show in Shanghai, and wore Prada in an editorial spread in W magazine.

Joining Ocean in this campaign is Austin Butler, who recently was in Once Upon a Time…In Hollywood, and director Nicolas Winding Refn, best known for Drive and The Neon Demon. The label believes that these three men truly capture the image of a Prada man.

Prada has posted more videos and pictures of the campaign on their Instagram. Be sure to check it out.