You Must See Fenty Beauty’s Newest Product Launch


Rihanna continues to expand her business Fenty Beauty with a new mascara.

Makeup lovers everywhere are rejoicing with Fenty Beauty as they release another new product. Rihanna recently announced the newest addition to her makeup line: mascara. The official name for this new product is “Full Frontal Mascara.”

Rihanna describes the mascara on her Instagram as “a brush that lifts lashes on the fat side, and defines and curls on the flat side!” She shared the news with a stunning black-and-white photo putting her eyelashes on full display.

The Fenty Beauty account also released a video of a model wearing the mascara, and all we have to say is that it is everything.

The mascara has been advertised as a “do-it-all” product that can give anyone Rihanna’s signature eye look. It gives the lashes length, lift, volume, and curl. What more could you ask for? The new product claims to be a buildable mascara, where you can go for the natural look or switch to a full-on night out look with just a few more coats. Not only that, but the mascara is supposed to be sweat, water, and smudge resistant.

As of right now, Fenty’s newest product will only be available in black, but we can hope new colors will be released soon. The mascara retails for $24 and will be available in stores and online on January 16th. Get your lashes ready.