‘Savage X Fenty’ Supporting Breast Cancer Awareness Month


Rihanna’s fashionable lingerie line, Savage X Fenty, is honoring breast cancer awareness month this October by pink lingerie purchases going to breast cancer research.  October is the month for breast cancer awareness, where companies and people wear pink to honor those with breast cancer and bring awareness to the disease.  Rihanna’s Clara Lionel Foundation is providing breast cancer research through Savage X Fenty purchases. Savage X Fenty‘s breast cancer capsule purchases go to Rihanna’s foundation to provide research for young women living with breast cancer.

Rihanna posted the Savage X Fenty breast cancer campaign on her Instagram, highlighting the proceeds that will go to the Clara Lionel Foundation.

The hashtag SavegexThrivers will include those who have struggled and battled breast cancer, and for people to share their stories of strength. The Savage x Thrivers will represent young women of different backgrounds who have breast cancer, but continue to live their lives, flourishing. Savage X Fenty “Thrivers” will be featured through October and will be sharing their stories and activism.

Savage X Fenty Thrivers campaign features four powerful women with breast cancer. The campaign will star Nalie Agustin, Stephanie Seban, Bianca Muniz, and Johanna De La Crux, who all use their platforms to give awareness to breast cancer.

Navy fans are excited about the new Breast Cancer Awareness collection, and are applauding Rihanna for her service.

Show support for breast cancer this October by shopping from Savage X Fenty’s breast cancer campaign.