Taylor Swift’s ‘Lover’ Scores Biggest Week for Any Album in the U.S.

Photo by: Trae Patton/NBC

Taylor Swift’s new album Lover scored the biggest week for any album in the U.S. since the release of her 2017 album Reputation.

Swift’s new album became this year’s highest selling album in the U.S. in only 24 hours. In the U.S., Lover has surpassed over 1 million in consumption and is drawing near 700k in pure album sales this week. Globally, Swift’s new album has reached over 3 million in consumption.

The release destroyed Target’s all-time pre-sale record and surpassed debut physical sales of Reputation. Swift’s Lover has also reached #1 in 98 countries on iTunes. Every song debuted in the top 25 with nine making it to the top 10 on Spotify’s U.S. chart, and the album broke the global record as the “top album in the history of Amazon Music.” Swift took some time to tweet how much her new album means to her.

Lover is #1 in countries such as Australia, Canada, Ireland, Mexico, The Netherlands, Norway, Sweden, the U.K. and more. It has also become China’s most consumed full-length international album of 2019, which sets a new record by an international artist.

Monte Lipman, Republic Records founder & CEO said “Taylor’s brilliant body of work has shattered industry metrics around the world. ‘Lover‘ is clearly her most acclaimed album to date. Her honesty and vulnerability poured into this album has created a masterpiece.

Lover is Taylor Swift’s first album available on streaming platforms during its release week. On Spotify, Lover has been streamed more than 600-million times and her music videos for songs “ME!” and “You Need to Calm Down” are close to reaching half-a-billion views on YouTube.

Swift is currently No. 1 on Billboard‘s Hot 100 Songwriters chart with her songs “You Need to Calm Down”, “Lover”, and “ME!” making it to the latest weekly Hot 100 survey. Swift took to Instagram to showcase the positive words critics have for her new album.

 

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Thank you 💕💕💕💕💕💕💕💕💕💕💕💕💕

A post shared by Taylor Swift (@taylorswift) on

Lover is Taylor Swift’ seventh album and has already become a fan favorite. It is currently ranked as Swift’s highest-rated critically acclaimed album on Metacritic. Check her new album out now, if you haven’t already.