Everything You Need to Know About Millie Bobby Brown’s Beauty Line


Yep, you read that right.

This morning, 15-year old actress Millie Bobby Brown announced she has been working on a Gen-Z inspired beauty and skincare line called “florence, by mills”.

The Stranger Things actress explains in a video posted to her Instagram that she wanted to create a beauty brand that is accessible as well as fun, and aimed towards today’s teenagers.

Brown worked for two years to create this beauty line, and so far it looks to have paid off. The products that are up on the florence Instagram account boasts lilac packaging with simple labels, appealing to the minimalistic style of Gen-Z. The line is also dedicated to helping young people freely express themselves. The products are made for everyone and anyone, as the motto of the brand is “self-expression is everything, clean ingredients are essential, and beauty is …(that’s for you to decide).” According to WWD, the line is inspired by Brown’s great grandmother.


View this post on Instagram



A post shared by florence by mills (@florencebymills) on

As if this beauty brand didn’t already sound amazing, Brown has gone the extra step by making sure the line is clean, cruelty-free, and vegan. Although the products won’t be up for grabs for another five days, you can join the florence newsletter to be alerted when you can first start shopping. And don’t worry, the website claims they “keep our newsletter just like our products: clean & cute.” We recommend signing up because these products look absolutely amazing. With everything from gel eye masks, eye balm, and dewy moisturizer, to lip oils, mascara, and what looks to be a metallic pink face mask, you’ll want to try everything.