Gabrielle Union Launches New Campaign with New York & Company
Gabrielle Union has been the face of New York & Company for a little over a year now.
Her past collections have varied from office attire, cozy fits, and cute date-night pieces. All personally designed and selected from the brilliant mind of our multi-talented star. But her latest campaign and collection, I’m•Perfect, is something that tugs on all of our heartstrings. This campaign embodies the ability to change the world by living our truth.
Gabrielle Union has always used her platform to uplift other women in the upmost alluring light. Every Wednesday she shares her #WCW (women crush Wednesday) posts on Instagram and Twitter to highlight the many women who present positive attributes to society. True to Wednesday fashion, Gabrielle Union shares her #WCW post with a heartleft message to the diverse group of ladies who modeled in her I’m•Perfect campaign. These beautiful ladies included Isis King, Nia Sioux, Candace Parker, and Dania Ramirez.
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Today’s #wcw are the strong and amazing ladies standing beside me here in my latest @nyandcompany campaign. This group of women exemplify and embody everything my new collection is meant to stand for: changing the world by living their truth. Each of their stories have personally inspired me, and I am honored to cheer them on while they continue to change the game and embrace an Im•Perfect life. Let us lift them up in the light of goodness and hold them there. @nyandcompany
Not only is this campaign uplifting but the pieces are beautiful. The mixture of colors, prints, and patterns is the perfect representation of diverse women coming together to make a change.
Even Kaavia James AKA Shady baby approves of her mom’s new collection.
I’ll be shopping at the nearest New York & Company store to show my support for this beautiful campaign. I can’t wait to see you all in the radiant new pieces from the I’m•Perfect collection.