Amazon Prime Day Concert Kicks off in July

Photo: Michele Crowe/CBS

Amazon Prime is hosting a live-streaming concert this summer.

Summer is commonly known as festival season. Thousands of music festivals and concerts are happening around the world, and it seems like Amazon is putting its hat into the concert industry. On July 10th Amazon Prime is hosting a two-hour live-streaming concert to promote their annual giant shopping deals.

The lineup for the Amazon concert is pretty impressive. There will be live performances by SZA, Becky G, and Dua Lipa. Taylor Swift, who recently released her pride anthem “You Need to Calm Down”, will be headlining the event. Actress and comedian Jane Lynch, known from her role in Glee, will be hosting the live stream concert.

You can check out the event on Prime Video on Wednesday, July 10th at 9 pm Eastern Time. It will only be available to prime members. If you miss the live stream version of the concert, select songs will also be available for a limited amount of time on demand. All of this is to promote the 48-hour giant sale on 1 million products starting at midnight Pacific Time on Monday, July 15th.