H&M Releases a Pride Collection


Just in time for Pride Month, H&M releases a new Pride collection in support of equal rights.

The Pride Collection launched May 30th as a partnership with the UN Free & Equal campaign, a United Nations campaign for equal rights and fair treatment of LGBTI people. The partnership is doing more than bringing attention to the movement; H&M is donating 10% of the sales from the collection to the UN Free & Equal campaign with a minimum guaranteed donation of $ 30,000.

A group of social media faves are showing their support and have even taken part in the campaign from Rickey Thompson, Laverne Cox, Shannon Beveridge, and influencer duo Yummertime.

What a great way to begin Pride. Stay True, Stay You.

To shop the collection, you can visit H&M’s website.