Michelle Phan Teases New Em Cosmetics Brow Collection


Entrepreneur and former YouTube personality, Michelle Phan, posted a photo her soon to be released brow products. Michelle Phan, CEO of Em Cosmetics, has announced the release of her new Brow ID collection. The ultra-fine brow pencil with a custom oval-shaped tip helps to draw a precise and controlled shape for a well-defined eyebrow. Phan bought Em Cosmetics from L’Oreal under her cofounded subscription company, Ipsy, after Em Cosmetics failed to pass the “startup” phase in 2013. She then relaunched the company in 2017 after leaving social media and Ipsy to focus on her mental health. Since the relaunch, Em Cosmetics has skyrocketed with their Infinite Lip Clouds, True Glosses, New Love Shades, Illustrative Eyeliners, and her soon to be Brow ID collection. Check out the post below.


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New @emcosmetics brow products coming soon. RSVP for our LA launch event This Friday 3/29 – 3/30 in link on my bio! See you there! ✌️

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Keep a lookout for the new products.