See the Upcoming Zoella X Colourpop Collection


The beauty guru is joining forces with Colourpop for a super fun collection. 

Colourpop has been creating amazing collections with various beauty vloggers, from iLuvSarahii to Bretman Rock. The brand is now collaborating with British beauty expert Zoe Sugg, best known as Zoella on YouTube. The collection is inspired by the most aesthetic meal time: BRUNCH. It also includes 70s theme elements with bright colors including yellow, red, and pink as well as very “groovy” fonts.


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Brunch is served 🥞🍳☕️ #ZoellaxColourpop 02.27 10AM PST

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The collection seems to be comprised of a gorgeous 12-eyeshadow palette, liquid lipsticks, lip glosses, lip liners, eyeliners, blushes, and highlighters. The lip bundles come in cute milk carton packaging and definitely takes us back to the 70s. Zoella also has a brand of her own, Zoella Beauty, which is comprised of body washes, moisturizers, mists, and scrubs. Her products have been raved about by many and are playful yet give you a luxury-feeling so we are sure that her Colourpop makeup collection will be no different.

While we do not have any close-ups or detailed information about each of the collection products yet, we are excited nonetheless. The collection launches February 27th at 10 am Pacific time on the Colourpop website.