The New Butterfinger Recipe Promises a Betterfinger
Butterfinger is better than ever, and one-of-a-kind.
“Nobody lays a finger on my better Butterfinger!”
Today Butterfinger announced that they are reintroducing themselves. Late last year, Ferrero acquired Ferrara to expand its products. It is the first piece of creative under the Ferraro Candy Company.
Butterfinger has launched the national “Better Butterfinger” campaign, announcing new social creative on various digital platforms like a TV spot across network channels and programming to show the tastier experience. Butterfinger is also introducing an alien who is all about no one putting a finger on their better finger. The alien is fun and represents the brand well.
The Butterfinger brand is getting new packaging along with a new recipe. The new packing will prevent the bar from drying out. The candy brand has improved their recipe by adding more milk chocolate to the bar and got rid of preservatives and hydrogenated oils. The new Butterfinger has more of the main ingredient.
“More crispety, crunchety, peanut buttery goodness.”
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You can get your Butterfinger here.