Build Your Own Shampoo with Function of Beauty


Finding the perfect shampoo formula for your hair has never been more simple.

Do you know exactly what ingredients your hair needs to look its most radiant? Well, there’s no need to figure it out for yourself; you can leave that up to the experts at  Function of Beauty.

Function of Beauty is a haircare company that curates hair products to individual users. By filling in a few details about the current state of your hair and what you want from it in the future, the brand uses a complex algorithm to create a customized formula designed specifically for your personal hair type. With hundreds of ingredients to choose from, the possibilities are truly endless.


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Keep your friends close and your custom hair care closer 👀

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The company ensures that your hair formula is totally unique to you, and so is the packaging. After deciding on your final product, the website gives you the option to create a customized bottle with your name on it.


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Fancy seeing you hair….

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Function of Beauty is part of PETA’s Beauty Without Bunnies program, so all of their products are certified vegan and cruelty-free. They are also paraben-free and sulfate-free, using natural ingredients that are both safe and effective.

Click here to browse the Function of Beauty website and start designing your own personalized shampoo.