Rihanna’s Fenty Beauty Raked in 72 Million After Just One Month
As a newcomer to the makeup industry, Rihanna is surely making headlines.
After only one month of sales, Fenty Beauty has raked in 72 million dollars. In revenue rankings, Fenty Beauty was ranked third according to social media marketing value. The video promotion for this brand has been viewed over 132 million times. Following the release of this makeup line, there were multiple products sold out. One of the frequent sold out items were the darker shades of foundation. This brand has built its identity on the vision of providing diversity for all shades and it has managed to do that.
Following the success of its debut, a holiday collection has released and there are still some shades that remain out of stock. This brand has beat the long-established brands such as NYX, Benefit, and Urban Decay. This success has shown that diversity and inclusion are important factors to having a powerful company.
Once again Rih Rih is slaying.
Follow Rihanna and Fenty Beauty on social media to get your latest makeup.
Take a peak into the world of our co-founder Zoë Fowler at her exclusive shoot for our Spring issue! Follow her @ZoeFowler28 on social media!