Yara Shahidi Is the Newest Face of Coach

Grown-ish star, Yara Shahidi, has been making major moves this year and now she’s the newest face of luxury brand, Coach.

Yara Shahidi is best known for her role of Zoey on hit comedy shows, Black-ish and Grown-ish. This success has granted her many opportunities, such as having a starring role in the recent film The Sun Is Also A Star and now becoming the newest and freshest face of the Coach brand. Yara will be starring in Coach’s fall 2019 ad campaign “Dream It Real” alongside actor, Michael B. Jordan and other celebrities. Yara teased fans with a video sneak peek on Instagram about the campaign and Coach made an official announcement soon after on July 25th, via People magazine and on Instagram.

 

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Actor, model and activist, #YaraShahidi believes in the power of the collective dream. “How do we create spaces in which we do acknowledge this underlying humanity that we have?” she asks in our Fall 2019 campaign. “Who are we if not each other?” #DreamItReal #CoachNY

A post shared by Coach (@coach) on Jul 28, 2019 at 4:41pm PDT

For its Fall 2019 campaign, Coach wanted to feature a diverse group of 21st-century dreamers that have creative voices and minds to help inspire everyone about the idea of limitless possibilities. Yara discussed the importance of the campaign to People magazine by stating, “Focusing on dreaming your biggest dream, really spoke to me because imagination and hope, to me, is foundational in creating personal and global change. Increasing accessibility and resources on a philanthropic level make this campaign more than just messaging, but can turn dreams into reality”.

Watch the trailer for Coach’s Fall 2019: “Dream It Real” campaign below.