Selena Gomez + PUMA Release Their Second Collaboration

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Just when summer can’t get any better, Selena Gomez just announced the release of her second athletic wear collection with PUMA.

Selena Gomez is no stranger to working with major fashion brands. She had collaborated with the iconic fashion brand Coach in fall of 2018, by creating a successful handbag and accessories line, as well as launching a ready-to-wear clothing collection. Now, Selena is back on the fashion scene and is launching her second collection with PUMA. Selena first officially joined the PUMA team back in September 2017 and instantly became a notable brand ambassador. During this partnership, PUMA’s sales skyrocketed over 20% and Selena Gomez’s highly exclusive signature shoe, the “Phenom Lux” became completely sold out. It’s no wonder that Selena and PUMA decided to collaborate again.

 

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Been working hard on a new collection with my @PUMA fam. Launches today ✈️ #SGxPUMA

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Selena’s second collection with PUMA is one of her most personal design projects yet. This travel/athletic line contains hidden messages from her personal life. Inspiration is drawn from her work, her hometown, and especially her signature style. The collection features the “Cali” sandal, leggings, training sneakers, graphic tees, backpacks, caps, crossbody bags, and more.

 

It’s safe to say that Selena and PUMA have created yet again another trendy athletic collection that you will definitely want to sport at the gym.