H&M Releases a Pride Collection

Just in time for Pride Month, H&M releases a new Pride collection in support of equal rights.

The Pride Collection launched May 30th as a partnership with the UN Free & Equal campaign, a United Nations campaign for equal rights and fair treatment of LGBTI people. The partnership is doing more than bringing attention to the movement; H&M is donating 10% of the sales from the collection to the UN Free & Equal campaign with a minimum guaranteed donation of $ 30,000.

 

View this post on Instagram

 

Love is for all! 10% of the sales price of this collection will support the work of the @free.equal campaign. #HM Printed body: 0784383001 Short T-shirt: 0768556001 Cap with an appliqué: 0762374002

A post shared by H&M (@hm) on May 30, 2019 at 10:17am PDT

A group of social media faves are showing their support and have even taken part in the campaign from Rickey Thompson, Laverne Cox, Shannon Beveridge, and influencer duo Yummertime.

 

View this post on Instagram

 

The @hm pride collection is finally OUT!!❤️ wow I’m so thankful to be apart of this amazing campaign with these beautiful people!! We are out here killing it and just being ourselves! Stay true. Stay you.🏳️‍🌈 For every item purchased,10% of sales from the collection will be donated to the @free.equal campaign which supports fair and equal rights to members of the LGBT community❤️

A post shared by Rickey Thompson (@rickeythompson) on May 30, 2019 at 11:58am PDT

What a great way to begin Pride. Stay True, Stay You.

To shop the collection, you can visit H&M’s website.