Zoella Is Creating A New Filming App

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Our Instagram videos are about to get so much cooler. 

We all know the struggle of trying to edit a video for Instagram and trying to make it as cool as possible. However, more often than not, we can find it difficult to achieve the effects we want. YouTuber Zoe Sugg, aka Zoella, was very familiar with that struggle so she decided to take matters into her own hands and create her own app. Zoe collaborated with Emma Chapman and Elsie Larson, co-founders of the wonderful photo editing app A Color Story, to create Filmm, an app for editing videos. The YouTuber showed us a bit of the magic that her new app can do with an Instagram video of her own, filled with various clips with different filter effects.

 

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SO EXCITED TO FINALLY SHARE THIS WITH YOU! Together with @elsielarson & @emmaredvelvet of @acolorstory we’ve created a brand new video effects + filters app for iOS. A place for you to get creative with your stories and videos with dreamy effects from vintage dust and grain to rainbow light leaks and glowy bokeh! It’s essentially an app I was desperate to have & the girls and the development team have been an absolute dream to work with! I’ve followed Emma & Elsie for years and always admired everything they do (not to mention using their other apps on a daily basis) so being able to come together with them was a dream! It’s been a year in the making & it’s *almost* ready to share with you! Not long to go!! @filmmapp (all filmed on an iPhone & edited with Filmm)

A post shared by Zoë Sugg (@zoesugg) on

Zoella has stated that the app is a “place for you to get creative with your stories and videos with dreamy effects from vintage dust and grain to rainbow light leaks and glowy bokeh”. Based on Zoe’s video, we can already tell we will love the app. We can’t wait to try it out for ourselves and post all of our cute, aesthetic videos. Unfortunately, the app is still not out yet but according to Zoella herself, it will be out very soon.