Adidas and Beyoncé Announce Iconic Partnership
In a new partnership, Beyoncé and Adidas will be putting creativity and empowerment at the forefront.
On April 4th, Adidas and Beyoncé announced their new partnership which includes multiple layers of collaboration. It is incredibly exciting and is sure to result in many amazing new products and opportunities. In Beyoncé ‘s words, “This is the partnership of a lifetime.” If Queen B says so, then that’s even more reason to be ecstatic about this new development.
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This new partnership will mean that Beyoncé will become a partner with Adidas and will develop a new athletic line for the brand, and will relaunch her own brand, Ivy Park, with Adidas. The athletic wear that will come out of this collaboration is sure to be absolutely gorgeous. Seeing a line made by two parties who care so deeply about creativity and empowerment will be truly inspiring.
Beyoncé and Adidas say that they are operating on a set of core principles including the importance of women in leadership, shared ownership, empowerment and collaboration. Also, according to their press release, this partnership respects Beyoncé’s ownership of her company which continues her journey as one of the first black women to be the sole owner of an athleisure brand. These are values we can absolutely get behind.
We cannot wait to see what comes out of this partnership.
I am an undergraduate student at the University of Washington studying Musical Theatre and Psychology. I live and work in Seattle, a city I am totally in love with, and am a born and raised Pacific Northwest baby. I love music, dancing, video games, comic books, coloring, and gluten free pasta.
