Yara Shahidi Is the New Face of Bobbi Brown Cosmetics

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The activist, model, and actress is now the new face of Bobbi Brown Cosmetics. Shahidi announced the news to her followers via Instagram on Tuesday with shots of the brand’s Confident Beauty Campaign, which was photographed by Tyler Mitchell.

Yara spoke to Teen Vogue about her relationship with the brand saying, “being in commercials and on set, I was very familiar with the foundation and the palette. There was always that sigh of relief because I knew they’d have a skin tone that would match me. We do this test in my family of how many people does [this product] work on? It’s been really fun because our family is a whole range of brown. It’s like, well the real test is not just me, right? The real test is the fact that my momma can use it, and my aunty Nel has used it for the past three decades, my cousins can use it. I just feel like Bobbi Brown products are so familiar to me, so this was such a natural next step.”

Congratulations Yara!