See Troye Sivan in the New ‘Glossier Play’ Campaign
The singer looked stunning in the new campaign.
Glossier is a renowned beauty brand known for its minimalistic makeup. Their models always look fresh and young and have the glossiest skin. Now, Glossier has announced that it is launching another brand, Glossier Play, “a new approach to makeup that’s inspired by sound, motion, and fun.” It is all about color and glitter, which is a deviation from Glossier’s usually minimal and simple makeup into the world of playful and bold makeup. Its current products include a “Colorslide technogel eye pencil, Vinylic Lip high shine lacquer, Glitter Gelée multigrade paillettes, and Niteshine highlighter concentrate”. They are completely refreshing and something that we would love to try out.
View this post on Instagram
“At our core, Glossier Inc. is about celebrating freedom of choice when it comes to how we all look, act, and feel. Each and every one of you is your own expert, with the ability to tell a story about what beauty means to you. Today I’m thrilled to introduce @GlossierPlay, a new approach to makeup that’s inspired by sound, motion, and fun. Glossier Play’s first four products are tools for expression: Colorslide technogel eye pencil, Vinylic Lip high shine lacquer, Glitter Gelée multigrade paillettes, and Niteshine highlighter concentrate. Each one creates endless possibilities to get ready, let loose, and most of all, play. There will be more—more colors, more textures, more ways to dial up your look. The one thing that won’t change is Glossier’s simple and intuitive approach to design that’s consistent across everything that we do. With this new brand, we’re inviting you to continue to choose your own beauty adventure…only now with even more places to go. The world is your Playground! Thank you for joining us.”—@emilywweiss, founder + CEO
Since Glossier Play has now launched, Troye Sivan has revealed that he collaborated with the brand for its campaign. He appears with a fresh face and interesting pops of color on the eyes. We have seen Troye Sivan in similar makeup looks in his “Bloom” music video and we are completely here for it. He absolutely rocks the lipstick and bold eye looks, which makes him the absolute perfect feature celebrity for the brand.
Through the campaign, we can see that Glossier Play is still keeping the foundation of Glossier by providing a mainly minimalistic look with pops of color on the eyelids and lips. It is also so great to see that Glossier Play is including men in their campaigns. We can’t wait to try the products out ourselves and experiment with bolder looks.
To shop Glossier Play, and see more of Troye Sivan’s makeup looks, visit the brand’s website.