Ben & Jerry’s Releases ‘Pecan Resist’ Ice Cream

The limited edition flavor takes a stand against regressive government policies.

Just a few weeks before the midterm elections, Ben & Jerry’s has released a politically-charged ice cream flavor. “Pecan Resist” is the brand’s newest limited edition flavor, the name serving as a salute to groups fighting against the Trump administration’s policies.

 

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Today we launched Pecan Resist! This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda. We cannot be silent in the face of the President’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of our social mission for 40 years. Learn more at the link in our profile.

A post shared by Ben & Jerry’s (@benandjerrys) on Oct 30, 2018 at 4:47pm PDT

The ice cream’s packaging prominently displays figures of different ethnicities united in a common resistance. Even the flavor itself is a melting pot, blending chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and chocolate-covered almonds.

Today @benandjerrys launches Pecan Resist with my art! This flavor supports social movement groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda. pic.twitter.com/PxLtMwZKsg

— favianna rodriguez (@favianna) October 30, 2018

The company is also using “Pecan Resist” to back organizations that are making positive change in the world, including Neta, Women’s March, Color of Change, and Honor the Earth.

We are proud to announce that our newest flavor, Pecan Resist, supports the important work of @netargv, @womensmarch, @ColorOfChange, and @HonorTheEarth. Join them here >> https://t.co/b7mu4tVPYE pic.twitter.com/8fFJ6vL3vF

— Ben & Jerry’s (@benandjerrys) October 30, 2018

If you want to get involved in the resistance, you can sign up to learn more about these various organizations on the Ben & Jerry’s website.