Maddie Ziegler Joins Instagram’s Anti-Bullying Campaign


The 16-year old dancer is teaming up with the photo-sharing platform to spread kindness.

In honor of National Bullying Prevention Month, Instagram has implemented several changes to make the platform a more welcoming place for everyone. One of these new developments is the Kindness Camera Effect, a new filter created in collaboration with Maddie Ziegler.

Ziegler announced her participation in the campaign with this photo, in which she poses smiling with the filter:


View this post on Instagram


so excited to be featured on @instagram spreading kindness. 💕 check out today’s story to see the new camera effect i worked on!

A post shared by maddie (@maddieziegler) on

Maddie’s followers will have the feature available on their Instagram pages. When using the filter, the app will offer the option to tag friends. The goal of the campaign is to start an outpouring of love and support among Instagram users.


View this post on Instagram


“Bullies are the worst — and I know firsthand,” says Maddie Ziegler (@maddieziegler). “Being social online should be a positive, fun experience. I’m glad that Instagram is committed to stopping bullies with tools like the bullying comment and photo filters. I’m proud of their commitment, and I’m also proud of the new AR effect I helped work on that spreads kindness. Whether you’re shouting out your BFF or a person you admire, I hope this new Instagram feature is a force for positivity all over the world.” Today, we’re announcing new tools to help combat bullying on Instagram. Check out the link in our bio to learn more, and watch today’s story to see Maddie’s face filter in action.

A post shared by Instagram (@instagram) on

On a social media platform that can sometimes breed negativity, it’s great to see Instagram making an effort to create a more uplifting environment. Maddie Ziegler is definitely the perfect person to contribute to this kindness initiative.