H&M Partners With K-Pop Star Tiffany Young
Tiffany Young is the face of H&M‘s fall 2018 Divided Music campaign.
After years of being apart of Girl’s Generation-one of the most successful female K-pop bands of all time- the singer is finally journeying into her solo career in the U.S. According to an H&M press release, the campaign “will feature Tiffany’s new single, ‘Teach You.’
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Excited 😍❣️ to announce a GLOBAL FASHION / MUSIC CAMPAIGN with H&M for my next song & music video ‘TEACH YOU’ releasing on SEPTEMBER 28TH (12AM EST+) . Ive been dying to share this news!! I got the amazing opportunity to team up with H&M + their group of amazingly talented creatives to create something so special for you just in time for a new single.🎵 This whole campaign was about discovering new things, seeking out adventure & journeying onto new roads. I got to go to Scotland for the first time and just take in so many new experiences & make some amazing memories. It was one of those moments you know you’ll never forget. . another MAJORRRRRR thing 📌‼️‼️❤️ I am SO happy to be part of this. To be back in America & seeing an Asian-American in this H&M campaign really means a lot to me. I hope anybody who sees my pictures in the stores or on social media will be inspired. Because REPRESENTATION DOES MATTER. 💗 . to celebrate this collaboration ill be taking over the HOLLYWOOD H&M on SUNSET for a meet+greet & a special performance on OCTOBER 3RD open to all 🎬🌴✨ i cant waaaaaaaaaaiiiiittttttttt! 🤩 . PS . this my favourite piece from the campaign 😘 #HM #HMLovesMusic #TIFFANYYOUNG #TEACHYOU 🗓
The star recently moved back to California and is very excited to be a part of H&M’s new campaign. The line is very cozy and casual, but feminine as well. There is a mix of warm autumn colors, with a collage of pants, sweaters, and jackets. In the release from H&M, Young said, “I hope anybody who sees my pictures in the stores or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter.”
“The campaign was all about new adventures and with Tiffany in the beginning of her solo career, it was such a wonderful fit.” Emily Björkeheim, H&M’s Head of Design Divided said when the star joined the campaign.
The collection is expected to hit stores and online in October.