H&M Partners With K-Pop Star Tiffany Young

H&M

Tiffany Young is the face of H&M‘s fall 2018 Divided Music campaign. 

H&M

After years of being apart of Girl’s Generation-one of the most successful female K-pop bands of all time- the singer is finally journeying into her solo career in the U.S. According to an H&M press release, the campaign “will feature Tiffany’s new single, ‘Teach You.’

 

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Excited 😍❣️ to announce a GLOBAL FASHION / MUSIC CAMPAIGN with H&M for my next song & music video ‘TEACH YOU’ releasing on SEPTEMBER 28TH (12AM EST+) . Ive been dying to share this news!! I got the amazing opportunity to team up with H&M + their group of amazingly talented creatives to create something so special for you just in time for a new single.🎵 This whole campaign was about discovering new things, seeking out adventure & journeying onto new roads. I got to go to Scotland for the first time and just take in so many new experiences & make some amazing memories. It was one of those moments you know you’ll never forget. . another MAJORRRRRR thing 📌‼️‼️❤️ I am SO happy to be part of this. To be back in America & seeing an Asian-American in this H&M campaign really means a lot to me. I hope anybody who sees my pictures in the stores or on social media will be inspired. Because REPRESENTATION DOES MATTER. 💗 . to celebrate this collaboration ill be taking over the HOLLYWOOD H&M on SUNSET for a meet+greet & a special performance on OCTOBER 3RD open to all 🎬🌴✨ i cant waaaaaaaaaaiiiiittttttttt! 🤩 . PS . this my favourite piece from the campaign 😘 #HM #HMLovesMusic #TIFFANYYOUNG #TEACHYOU 🗓

A post shared by TIFFANY YOUNG (@tiffanyyoungofficial) on

H&M

The star recently moved back to California and is very excited to be a part of H&M’s new campaign. The line is very cozy and casual, but feminine as well. There is a mix of warm autumn colors, with a collage of pants, sweaters, and jackets. In the release from H&M, Young said, “I hope anybody who sees my pictures in the stores or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter.”

H&M

H&M

“The campaign was all about new adventures and with Tiffany in the beginning of her solo career, it was such a wonderful fit.” Emily Björkeheim, H&M’s Head of Design Divided said when the star joined the campaign.

H&M

H&M

The collection is expected to hit stores and online in October.