Selena Gomez To Launch ‘Defy x SG’ Collection With ‘PUMA’


Selena Gomez to release a new collection with PUMA called Defy x SG.


The singer will celebrate her one year anniversary with PUMA, releasing a new collection. According to Teen VoguePUMA also is donating $100,000 to Selena Gomez for Lupus Research. The shoe is grey and textured and takes a spin on “athleisure.”



View this post on Instagram


Boldness is in the details. Check out the DEFY x SG and SG Ruffle Sock designed by @selenagomez. Coming September 18. #DoYou

A post shared by PUMA (@puma) on

In an interview with Footwear News, she talked about she’s leading the brand towards a “message of self-empowerment.” The SG on the shoe standing for “Selena Gomez” and “Strong Girls.” This isn’t the first time that Gomez has had a collection with PUMA. Gomez has worked on ad campaigns and her collections with them in the past.


Fresh off the release of her new collection with Coach, Gomez has been busy finishing her album and preparing for her new shoe design to drop. We are excited to see this collection to release September 18th. You can get yours at