Cara Delevingne Debuts PUMA’s Bodywear Line
Model Cara Delevingne stars in the promotional video for PUMA’s new line of bodywear, a campaign centered around the brand’s latest underwear and bra collection. Delevingne has a history of collaboration with PUMA. The model’s most notable work with the company is the 2017 “Do You” campaign, a docu-series aimed at hearing stories from women across the world.
Also appearing in PUMA’s latest promotional video is PRETTYMUCH, an up-and-coming boyband formed by Simon Cowell in 2016. The video features music from their song “10,000 Hours”. The PRETTYMUCH Instagram page posted this shot from the campaign, where the group poses alongside Delevingne:
In the video, Delevingne and the PRETTYMUCH boys dance around a living room while simultaneously showing off their branded undergarments. Though mixed and matched with normal street clothes, the PUMA undertones definitely show through.
The new PUMA collection is currently available at select retailers in Europe, as well as online.
Click below to watch the promotional video.
