YouTuber Kyra Sivertson Launches Lipstick

Kyra Sivertson, better known by her YouTube persona, OKBaby, has dipped a toe into the beauty industry with the release of her first lipstick.

The 21-year-old rose to popularity in the YouTube community three years ago, creating her channel to document her pregnancy journey with boyfriend, Oscar, at only 18-years-old. The couple has since gained 1.2 million subscribers, vlogging their day-to-day lives as parents of two.

Alongside family vlogging, Sivertson has expressed interest in fashion and beauty with the start of her personal YouTube channel, KBaby. In late July, the vlogger took those interests to a new level by partnering with IGXO Cosmetics and releasing her very own lipstick.

In shade “Baby”, the matte liquid lipstick hydrates and conditions lips with a gluten-free, paraben-free, vegan formula infused with Vitamins A and C. With each purchase of the product, 10% of the sales are donated to charities.

To purchase Sivertson’s “Baby” for only $17, visit IGXO Cosmetics online.