‘Urban Decay’ Discontinuing Their Original ‘Naked’ Palette

Despite popularity, the beauty brand has announced that it will discontinue its original “Naked’ palette.

Fans of Urban Decay were crushed to learn that the iconic palette will be discontinued, and replaced by a new “Naked.” The brand announced the ending on their social media account on Thursday (August 23rd). Nicole Richie and the makeup brand hosted an Urban Decay funeral.

Upon hearing the news, “Naked” fans rushed to stock up on the product. The palette quickly sold out online but is still available at retailers and Urban Decay stores at half the price.

Today, we mourn the loss of our beloved original Naked palette 💔🥀 Though this parting is bittersweet, you’ll still be able to get your hands on the palette anywhere Urban Decay is sold, while supplies last. 🖤US: Save 50% on the original Naked Palette at UrbanDecay.com, all Urban Decay stores, and retailers where UD is sold. 🖤 Canada: Save 50% on the original Naked Palette at UrbanDecay.ca, all Urban Decay stores, and retailers where UD is sold. 🖤 UK: For TWO DAYS ONLY starting August 23, save 30% on the original Naked Palette at UrbanDecay.co.uk and Urban Decay stores. 🖤 Korea: Save 50% on the original Naked Palette at Urbandecay.co.kr. Don’t see your country? Reach out to your local UD retailer for more info. https://www.urbandecay.com/storelocator #UrbanDecay #UDNaked #Makeup #Beauty

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Fans and beauty bloggers said final goodbyes on Twitter, mourning the loss of the palette that started their love of makeup.

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The OG “Naked” is what kicked off the palette craze years ago. So make sure you grab this legendary product before it’s retired for good.