Jameela Jamil Sparks “I Weigh” Movement to Combat Against Society’s Beauty Expectations of Women
Jameela Jamil, who’s an actress, a model, a writer, a British television/radio presenter, and star of NBC’s The Good Place, amassed a popular online movement on Instagram that asks women to define themselves beyond a number on a scale.
It had all started with a post that Jamil had seen while scrolling through Instagram months ago. The post that Jamil saw was a photo of the Kardashian family with each of their respective body weights listed. The person who had made the post then asked in their caption, “What do you weigh?”
Jamil was dismayed at what she saw in the post because the post encouraged the notion that women should only value themselves based on their physical weight and looks.
Jamil had decided to do something about it by sharing a post on her Instagram story about what she “weighed” — her beliefs, her friends, her successes, and her career. Jamil later received an outpouring of “I Weigh” posts from women who followed her example. As a result, Jamil was inspired to create an Instagram for the “I Weigh” movement, @i_weigh, and collect posts that women made to “weigh” in and measure themselves on their current lives, their experiences, their personal achievements, and the milestones they’ve surpassed. The @i_weigh Instagram account had recently achieved over a hundred thousand followers.
In her blog, Jamil asks women to look past a society that cultivates body shaming and to “please think of the things in your life that you are proud of, that fulfil you, that make you happy and write them down somewhere, and look at that list every time you feel that you are failing, or that your jeans are tight, or you have a chubby arm in a group photo of a night out, or when you watch a video of a Hadid eating pasta.”
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This post of mine started a mad wave of amazing women posting their own back to me in our revolution against shame and self hatred over our looks, perpetuated by the media. I have received thousands and they are too beautiful to not celebrate. I have started an account called @i_weigh to post them all. SEND ME YOURS to that account! I’m fucking tired of seeing women just ignore what’s amazing about them and their lives and their achievements, just because they don’t have a bloody thigh gap. The link is in my bio but please follow the account so we can start this revolution properly and make the fashion and media industry see how many of us are DONE with this shit. ❤️
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BLOODY HELL. In just a few months @i_weigh has hit 100k followers! Thank you all for your support and for helping us make social media have somewhere safe for young people to go when they need to feel good, rather than just permanently feeling lesser, and uglier, and poorer, less popular and less successful. We believe in love and we do not believe in shame. I love you all. Also big shout out to @megellisuk for her hard work and coming on board to take this movement to the next level. ❤️ #iweigh #letabitchlive
You can contribute your own post to Jamil’s ‘I Weigh’ movement and share it on Instagram @i_weigh.