Gigi Hadid Joins Reebok Campaign
Gigi Hadid joins the likes of Gal Gadot, Danai Gurira, and Ariana Grande for Reebok’s #BeMoreHuman campaign.
Gigi Hadid is a renowned top-model known for her partnerships with Tommy Hilfiger and Maybelline. She has recently linked up with Reebok to support their newest campaign, #BeMoreHuman. The campaign is all about female empowerment, with strong women at the forefront such as Black Panther star Danai Gurira and athlete Katrin Davidsdottir.
Reebok is celebrating women who manifest change in the world, aiming to use their hashtag to showcase the powerful community of women. The “be more human” phrase is meant to inspire betterment in themselves in all regards.
Reebok’s VP of Marketing Melanie Boulden gave a statement explaining the rally further: “Reebok has had a long history of empowering women and supporting those who empower others. We did this in the 1980’s when the brand helped usher in a new fitness movement, led by women, that changed the culture and made it OK for women to sweat and have muscles. We are still at it today, developing innovative products for women, by women, and encouraging females to experience the physical, mental, and social transformation that happens when we move– the essence of our Be More Human philosophy.”
For supporters who want to participate, Reebok will be donating to non-profits for photographs posted with the hashtag #BeMoreHuman (up to 2,500 posts).