Little Mix Announces Cosmetic Line LMX
Little Mix is mixing up the makeup industry.
Although music and makeup are different art forms that don’t often collide, the trend of combing the two is on the rise.
Following Rihanna’s lead, Little Mix is venturing into the world of bops and beauty.
Taking to Twitter and Instagram, the British girl group announced their limited edition cosmetic line, LMX.
“Are you ready?” said the post, and like other fans, we weren’t. “We wanted you to be the first to hear about something we’ve been working so hard on…introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to
— Perrie 🌸 (@clrsconchada) June 30, 2018
According to Gloucestershire Live, when talking about the collection, SLG CEO Miles Dunkley said, “Little Mix are the biggest girl band in the world and we’ve aimed to capture their dynamic style, their diverse personalities and skin tones. LMX is about attitude, colour, immense quality and a collective laser-sharp eye for hitting the trends.”
— Little Mix Updates. (@LMUSAUpdates) July 2, 2018
What better than to use this line to recreate the looks of music-makeup mavens Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, and Jade Thrilwall.
However, unfortunately for international fans, the makeup line is a UK exclusive.
Hi, thanks for getting in touch. I can confirm that this will only be released in the UK. Thanks – Cat
— Boots Help (@BootsHelp) July 1, 2018
LMX by Little Mix launches in September.