H&M Introduces Modest Wear Collection for Spring
Four items from the Spring LTD collection debuted on May 3 exclusively on H&M’s U.S. website, giving a glimpse into what the full collection holds.
H&M’s LTD collection offers bright colors with elegant silhouettes that are striking and conservative in length and fit. The garments are hemmed to reach about mid-calf to ankle, and sleeves fall from the elbow to below the wrist. The cost of the items ranges from $34.99 to $129.
Pernilla Wohlfahrt, H&M’s head of design, said that the inspiration for the apparel is “very much driven by a love of color, embellishment, and self-expression.”
The modest collection is H&M’s latest effort in diversifying the brand, which is the response to an increased interest in modest clothing.
In an interview with Glamour, Wohlfahrt spoke on the retailer’s need to match consumer demands, “Today H&M is present in 69 markets, and we want to be diverse and inclusive to all the markets where we operate. We want to be able to offer something for everyone.”
The rest of the collection is said to drop May 24, and is likely limited to spring, like the name suggests.
